ED. 001 / The studio
A two person studio with pink hands.
Pink from the ranunculus, mostly. We opened on Main St in a narrow room with a big cooler and a long bench, and we still do every order ourselves.
Who you will talk to
Two of us. No call centre.
When you call the studio, one of the two people who will make your flowers picks up. That is the whole org chart. We split the work by what we are each good at, and we both sweep the floor.
We keep it small on purpose. A small studio can buy small lots from small farms, change the plan when the tulips come in short, and remember that your aunt hates lilies.
Plate A / founder
Juno
Weddings, installs and the big messy arches. Trained at a farm flower shop up the coast and still drives to the growers every Tuesday at five in the morning.
Plate B / studio lead
Rosa
Daily bouquets, subscriptions and the workshop table. Runs the delivery map and knows which Los Gatos driveways have a gate code.
Miles from the farm, on average
140
That is our rough average across a year of orders. Summer is closer. Late winter, when only the coast is blooming, is further.
Seasonal and local first
Why we wait for the season.
A dahlia grown an hour away and cut on Monday looks better on Thursday than one that flew across an ocean. It also smells like something. So we build around what is good this week, and we say no to peonies in October.
Local first does not mean local only. Some winter weeks we bring in tulips from a grower up north, or ranunculus from further down the state. We tell you when we do, and we never put flown roses in a bouquet sold as local.
Spec sheet / the walk in cooler
The cooler does half the work.
Flowers are still alive after they are cut. Cold slows them down, so the stems you buy from us are rested and ready to open at your place. This is the box that makes it happen.
- Temperature
- 34 to 38 degrees, checked twice a day
- Humidity
- Around 85 percent so petals do not crisp
- Buckets
- Washed every delivery day, no exceptions
- Max stay
- Four days, then the stems go to workshops or compost
- Light
- Off. Darkness keeps tulips from stretching
House rule
No floral foam. Not even for big jobs.
The green brick most florists use is a plastic that breaks into tiny bits and never really goes away. We build with chicken wire, pin frogs, moss and good old fashioned vase mechanics instead. It takes longer. It also lets stems drink properly, so arrangements last longer.
Small print.
The photos on this site are printed through our halftone treatment, so they read like a riso poster. They are stock images from real photographers, and the people in them are not our team or our clients.
Photo credits
- cottonbro studio, on Pexels (bouquet close up)
- Gustavo Fring, on Pexels (hands with roses)
- Anh Nguyen, on Pexels (flower stall)
- Agung Pandit Wiguna, on Pexels (dinner table)
- Ninety Seven Years, on Pexels (tulips)
- Kaboompics, on Pexels (dried arrangement)